We were approach by Nexus to create an Identity from the ground up.
Nexus are a prestigious construction firm based in the South East of the UK, providing high-end turnkey solutions across both the residential and commercial sectors. Nexus pride themselves on their unique ability to create a product that is an authentic representation of a client's vision; they view their clients as partners, rather than customers, combining their client's ideas with a wealth of talented tradespeople across all disciplines - executing a finish that surpasses expectation time and time again.
Because Nexus operate across two main sectors, and wanted to differentiate between the two, we created the logo with two halves in mind. The word 'Nexus' can be described as a central, or focal point - a connection or series of two or more items. We used these points to build the simple and abstract N mark, as seen above, that is bold enough to stand alone as a graphic element throughout their identity.
I will be posting a breakdown of the Logo Process and how we landed on the final mark on My Twitter so follow me to see that later this week.
Check out the Behance Case Study
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