PropertyNow
Redesigning an application like PropertyNow isn't a simple matter of slapping a fresh coat of paint on, updating the user interface and calling it a day.
The PropertyNow application is designed to help property owners sell or rent on their own. It's a complicated task. The role of the design is to break the journey down into a series of easy steps. The user is already anxious about the big life decision they've made, they want details clearly explained and easy to follow.
Keeping these goals in mind, the design we've featured above is less about showcasing our design skills and more about the thought that has gone into simplifying interactions with the customer.
We find that the best approach for these kind of application redesigns is to question every element on the page. Does it need to be there? What's it's purpose? Can we move it somewhere else with greater effect?
It's laborious, but it's the only way to be confident in the outcome. Our clients trust us to be thorough. The PropertyNow application redesign is a great example of just that!
About Clean Commit
We’re a Canberra based agency that helps growing companies develop amazing websites and web products.
If you have a project you'd like to discuss, please reach out to us! We're a small team and love hearing your ideas.
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