Tons of iteration, over a thousand illustrations and blood, sweat and tears went into the entire initiative.
For the branding specifically, a big hats off to our friends from Design Studio, who moved here from London and partnered with the design team for 6 months to help us define the brand.
You can read more about their involvement and process here: http://www.wearedesignstudio.com/works/airbnb-brand/
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