This was a sketch from the very early stages of ideation on the John Dough identity. From the beginning, I was enamored with the idea of this little incognito mascot that was intended to look devious but fun.

Sadly, it never really materialized as I continued to refine some of the different logo formations, so it got canned. But it still holds a very dear place in my heart.

Kinda Cool
Visual identities and websites for brands who embrace weird.

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