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Illustration is one of the main elements in Cabify’s brand identity. We have a flexible, versatile, user-friendly system that helps us to better communicate our values. In 2019, we changed our illustration style. This has worked fantastically for the product, and we have now—as part of our evolution—extended its use to communication and marketing. We have built our range of illustrations by seeking a true size system which enables us to make it completely rich and versatile. Our elements and compositions adapt to different media, covering everything from on-app elements to building wrap advertisements.
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