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Sustainable Business Identity for Connected Asset Management (“Connected”), an impact investment management firm and certified B Corp based in the UK.
Connected is committed to bridging the gap between pension capital and impact investment opportunities. Their mission is to move impact investing from niche to mainstream by making it an accessible asset class for pension schemes.
With their new Sustainable Business Identity, Connected is well positioned for the future. It ensures everything the company communicates is a true expression of why it exists.
We developed their new identity from scratch, including a brand strategy, positioning, brand story, value proposition, key messaging, a powerful visual identity, sales and marketing materials, and helpful templates.