Carl Fairclough

New side project :)

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New side project :) carl fairclough futura branding logo icons icon gif futura pt illustration minimal

Just fleshing out some ideas for a side project.

Not 100% sure about using Futura (heavy) in block caps as I want something with a bit of 'quirk' to it. I went with Futura (book) in lower case initially because of its long ascenders/descenders but felt that it looked a little weak. This needs to work in print as well as on the web, so a typeface with a nice heavy weight needs to be used – I'm just not quite sure which.

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