Claire and Sky Logo and Brand Development

Claire and Sky is a youthful, bold, and high-quality swimwear business that inspires and celebrates all unique body types. They strive to create protective but fashionable swimwear for comfort and true body positivity.

Naturally, we developed their brand identity with that message in mind. We created a new logo, color palette, typeface hierarchy, and core messaging for the brand, as well as usage guidance, photography guidelines and market research to standardize their brand across all touchpoints.

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