Citibin Logo Design

In 2019, Citibin was a small outdoor container company that needed new branding to keep up with its rapid expansion. I collaborated with Sue Kramer of Connecting Dots Guru to design a trademark that was both strongly typographic, timeless, demonstrative, and modular. The strategic color palette was carefully curated to stand out in the crowded outdoor furniture market, and my partner Sue Kramer had the prescience to find this chartreuse before Billy Eilish. After a careful font style, I landed on Franklin Gothic Bold Condensed to give the letters the weight they'd need to stay prominent and sturdy when applied in relief outdoors on the containers themselves. The entire staff of Citibin has really utilized the custom Style Guide we built for them, allowing them to place the brand elements easily in their own projects and share consistent and hi-resolution files with vendors. Seeing these new logos spring up on stoops across Brooklyn and beyond has been extremely satisfying and we are both the brand designers and huge fans of Citibin.

Jeff Yas
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