Sofi - Logo

Hey! 😊I would like to introduce you to the Sofi with the logo. This project is pretty much my favorite! I worked on it for almost a year and it's still ongoing.

Sofi is a plant-based medicine startup that helps people reduce anxiety and stress, or increase energy and positive emotions. They have scientists from all over the world developing formulations from plants and plan to offer an alternative to pills and chemicals. I am doing everything digital for them. Branding, website, apps... We even had a collaboration with 'Painting Practice' from London. You will have the chance to see that stuff soon. 🌔

I intentionally used the Sofia pro font as a base because of its name. I rounded corners to look more organic and of course, the main detail, cut the moon on top of the 'i' to represent calmness and users scrolling Google at night seeking help. The entire branding is dark because of that, as most users will come at night from their phones, but more on that soon!

Let me know what you think 🔥