PolicyLab at CHOP Identity

See more at https://julierado.com/policylab-at-chop-identity

Untuck began working with PolicyLab when CHOP (Children’s Hospital of Philadelphia) was on the cusp of releasing an updated brand identity. Once the new brand guidelines were released, we were tasked with updating PolicyLab’s materials to fit within the CHOP guidelines while also finding ways to make the materials look specific to PolicyLab. To do this, we focused heavily on the areas in the brand guidelines where there was the most room for expansion and interpretation of the rules: patterns and icons. Everything else, from the primary color palette to typefaces to publication spacing were required to stick to the finalized CHOP brand guidelines.

(Work done at Untuck)