Upstart pattern design 3

I designed this project for Upstart, a leading AI lending platform. The challenge of this project is to introduce pattern designs to the Upstart brand while accurately representing the essence of the company.

To solve this challenge, I focused on the 3 core ideas that represent Upstart: 1) young and fresh, 2) easy and quick to use, and 3) trustworthy.

In this concept, I created a square pattern with different colors to build a solid, strong visual that reminds our users that we are reliable.

Feel free to check out the next or previous post for more concepts from this project.

More by Jeff (Yen Hung Lin)

View profile