Upstart pattern design 1-2
I designed this project for Upstart, a leading AI lending platform. The challenge of this project is to introduce pattern designs to the Upstart brand while accurately representing the essence of the company.
To solve this challenge, I focused on the 3 core ideas that represent Upstart: 1) young and fresh, 2) easy and quick to use, and 3) trustworthy.
In this concept. I played around with the orientation and different sizes of our Upstart chevron logo to create a fresh, exciting feeling.
Feel free to check out the next or previous post for more concepts from this project.
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Posted on
Sep 14, 2021
More by Jeff (Yen Hung Lin) View profile
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