GoToSea Logo

The cruise booking space is full of out-dated designs and hair-pulling functionality. GoToSea is a new product affiliated with U.S. News that makes the online experience of searching and booking a cruise seamless.

To create this logo, I looked at wave patterns and cruise ship logos, but ultimately, settled on just creating a logotype. The colors mirror the colors chosen for the UI (seafoam-like greens) to make the whole brand be a nod to being about cruise ships, without being so direct.