Following the rebrand, the New Zealand Symphony Orchestra required a retail campaign that would identify with a new, younger audience, and have a bold street presence. The challenge we faced included the fact that the shows lacked existing imagery. Clichéd player shots were not an option as we wanted to move beyond the conservative nature of existing classical music posters.
The solution involved creating unique imagery for each show that drew inspiration and imagery from the content of the shows and used variety of techniques from 3D modelling to custom type faces.
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