Flower auction mobile app

These mockups are pitches for a flower auction that wanted to improve their buying process. I was part of the entire design process, incorporating stakeholder input and doing research with co-workers.

The app is for buyers of flowers, specifically third parties between the auctioneer and the florist. Buyers of flowers have incredible specific demands, so a lot of research went into these mockups. They also buy in bulk and make very quick decisions, so finding out what elements to make distinct and noticable was essential.