Undated Brand Planner - Process
To launch TotallyMoneys new value proposition, we were tasked with designing a set of merchandise that will promote it to employees and partners.
I focused on designing an A5 undated planner for the set.
The planner will include:
- Undated weekly spreads for each month
- Inserts that feature our value proposition, customer quotes and company values with fun brand illustrations
- Extra space for notes
Here are two shots of the process for the weekly spreads. To make sure it would fit most employees needs I gathered three small focus groups and gathered their feedback on two main directions. It was interesting to realise that people prefer a goals and tasks focused approach to the traditional daily view.
basic
calendar
fintech
journal
minimal
notebook
notes
organization
planner
print
simple
totallymoney
undated
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Posted on
Aug 13, 2021
More by Stina Slingo View profile
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