dih4.ai

CLIENT: Digital Innovation Hub – DIH4.AI

OBJECTIVE: Generating leads amongst digitally mature companies and creating a consistent system of visual communication.

OUR ACTIVITIES: o Brand workshops. o Preparing a strategy for the digital presence of the brand. o Planning the Design System (including the layout for social media). o Designing and creating landing pages. o Lead Ads campaign.

Client from the AI industry The Digital Innovation Hub consists of the Voicelab.ai consortium and the Gdańsk University of Technology as well as over 20 other partners. Its objective is to create and propose innovative AI solutions in the area of voice technologies and audio signal processing.

Effective lead generation The consortium contacted us with a request to help them generate contact leads to companies from the public sector as well as banking, financial, telecommunication and medical companies. Considering the character of the product it offered, the consortium was looking for companies with the potential for using innovation in the realm of artificial intelligence. Our objective, as a digital marketing agency, was to run a lead campaign targeted at digitally mature companies that could benefit from using the artificial intelligence solutions offered by DIH4.AI.

Effect: 88.1% of traffic on the site from paid campaigns.

Consistent visual communication To successfully generate leads, we proposed to create a visual communication system for DIH4.AI, and we offered routine cooperation in the form of support with the preparation of graphics and design of materials such as micro-animations, 2D animations of graphics and infographics – for social media channels and landing pages. As part of our initial activities, we prepared the Key Visual based on the Design System, and we used it to develop content to enable successful communication in social media and banners for effective advertising.