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Brand Identity Concept / Personal Case Study
The greatest hockey player of our generation. Sidney Crosby’s dedication to his hockey craft translates to all of his remarkable intangibles you see on the rink. Here is a brand identity suite that represents that.
In creating this brand identity concept, the goal was to create a sophisticated way to combine the S and the C to represent his namesake. The ‘SC’ forms a shield communicating stability, longevity, a sign of no retreat, no surrender. As talented as Sid is on the ice, he has endured many battles on the ice and has fought through to continued team and individual success.