IKEA - Families & Apartments Advertising Campaign Rough Pt2

Pencil Rough.
Rod Hunt was commissioned by Instinct BBDO to illustrate their new Russian campaign for IKEA. A huge illustration of ten different families & their appartments was required to represent IKEA furniture solutions suited to each family's lifestyles. The illustration were used in the book written by Russian Children's author Grigory Oster & as an online game.

See the full project here

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