Unused Aquarium Promotional Creative

3 Attachments

This was an unused concept to promote the New York Aquarium which was built around the messaging "Sharks are coming to Brooklyn". I constructed a shark fin from cork and clay and took photos of it around the Coney Island beach & boardwalk. Although fun to work on, it was decided that there were too many negative connotations that could be perceived from the images.

More iterations attached.

All images (c) WCS

keyboard shortcuts: previous shot next shot L or F like Z toggle zoom