One of the Hollabak's key features will include the ability for a client to "hollabak" at the stylist ie leave a unique, feature-rich, public review.

As such, we wanted the center of the brand identity to reflect this key "hollabak" feature.

In the end we landed on the star in a vibrant color, which carries lots of positive connotations, married with an allusion to a chat bubble.

Posted on Jul 31, 2021
UpStart Media
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