Packsack Rebrand
Packsack is a family-owned business that offers outfitting services, camping, hiking, and fishing in Minnesota's Boundary Waters Canoe Area Wilderness (BWCAW). Scout troops love visiting, and each troop gets the honor of decorating a troop oar to hang in the visitor's cabin before leaving.
I thought it would be fun to incorporate that creative oar tradition into the Packsack rebrand through creating a customizable logo. Campers can choose the hairstyle, hat, and color of their Packsack 'bud,' as well as choose an item for inside the packsack. Campers can even choose a Bigfoot bud instead! These personalized Packsack buds can then be printed onto postcards, t-shirts, mugs, and more.
Check out the full project on my Behance!
adobe illustrator
adobe indesign
adobe photoshop
brand identity
branding
camping gear
customization
graphic design
logo
logo design
nature branding
personalization
postcard design
print collateral
rebrand
t shirt design
vector art
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Posted on
Jul 28, 2021
More by Caitlin Smith View profile
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