For the Last of Us DLC I was tasked with branding the two malls. That involved creating a lot of logos and even going so far as to brand entire stores with signage and wall decor.
Here are some of the fake electronics brands that appeared in one of the department stores in the mall.
It was a challenge to make logos that didn't look like they were all done by the same person, and to also keep in mind that corporate chains would have a much higher budget for design than smaller companies. One of the malls was more corporate and had a lot of international brands while the other was described as "probably made in the 80s, a lot of smaller family owned businesses." The branding of the stores needed to reflect that difference.
My coworker and fabulous designer Lily Nishita also did a lot of the branding. You can follow her on twitter: @lazerlily
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