Paper Craft Car with Referral Codes

This was part of a paper craft car concept that I created during a hack days event for encouraging referrals. Each Root user would get an individualized and generated referral code, along with a unique paper craft vehicle that they can build for a desk toy. Anyone would then be able to scan a code on the toy to download the Root app and try to take the test drive.

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Posted on Jul 26, 2021
Luke Kramer
Senior Digital Product Designer at Root Insurance Co.

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