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Some points to keep in mind while designing popups :
• Keep your pop up design similar to your page, use the same typography & colors. This will make your pop up come across as less intrusive while browsing.
• Fewer number of fields the better.Customers will be reluctant to part with too much personal information so ask only what is necessary.
• Pay attention to your CTA copy. Use phrases like “ Get my diet plan” or “I want a discount” or “ Take a demo class now ! “ to make it action oriented and more personal to the user.