These additional primary icons were created to expand our ability to reflect emotion with our customers throughout their unique tax journey. A celebrations framework was created to guide and support a system of usage our design team leverages to deliver more delight to our customers. For example, one key moment in the customer journey is when they hit the e-file submit button and we want to reflect the feeling of the moment and celebrate the success that they just completed their taxes.

Visual Art Direction: Kristen Haas, @wendywhatley
Motion Designers: Dave DeMarro, Chloe Walecki
Illustrator: @zachroszczewski

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