This is a logo that I created for an identity redesign project that I did for 5 Star Vintage. They are a vintage and deadstock clothing provider currently located in San Francisco, CA.
I developed custom typography to capture the retro vintage era while using a bring contrasting color pallet to reinforce the feeling. I also added a few reinforcing hits by using the yellow to highlight 5 points of a star, and combine the "S" in star and the "V" in vintage to create a clothes hanger.
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