Trunk Club Eric Troyer


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Onboarding nordstrom trunk club clothes apparel onboarding sign up clothing ios app navigation stylist mobile

Excited to share the new iOS onboarding experience that I designed with @Mike Wolf.

Signing up for Trunk Club through the app is fun. Tap your way through the style survey and get matched with a personal stylist.

After 5000+ sessions, conversion rate is holding steady, 19 percentage points higher than the previous sign up funnel. Big win!

Get the app

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