Jules Stein Eye Institute

Here's a recent school project I was working on focusing on designing a campaign. I wanted to create a campaign, called An Eye for an Eye, to help remote communities in the Philippines receive cataract surgery through this kit of items sold at Jules Stein Eye Institute. The proceeds would then be donated to Open Heart International to make it happen. I developed a rebrand of their current logo, in addition to the collateral elements.

Attached is the full image as well as more photographs of the final product!