Sendlane Product – Design System

Hi everyone!

Sharing some new product design work we did for Sendlane.
Here I’m sharing a quick sneak peak into Design System we've been building for the product. This is an extended system with a large component base for both dark and light themes of the application.

We've designed the following:
– Large component system.
– Navigation for dark and light mode for both desktop and mobile environment.
– Patterns, such as Card Types and Loaders.
– Color System for dark and light themes.
– Typography System.
– Spacing System.
– Modules: dashboard, builder, heavy detail, filter and search, collections, modals.
– Icon System for dark and light theme.

The Client
Sendlane is an email marketing platform based in San Diego. Founded in 2013, the company has grown to a team of more than 50 people and helps a wide range of e-commerce businesses to get more from their email marketing efforts.
Sendlane is a behavior based email marketing automation tool for more than 1700+ eCommerce stores. They provide Marketing Automation, Multivariable Segmentation and Real-Time Analytics to their customers.

How did we help?
— We redesigned the platform from the smallest atom to the most complex organism.
— We overhauled common modules, components and systemised them across the environment, so they could be easily integrated during development.
— We created extended Component Library for dark and light themes of the application.
— We built a comprehensive Design System to help with scaling of the massive marketing platform environment.

Services we provided
— Product design
— Design System
— Extended Component Library for dark and light themes
— Custom Iconography

Thanks to Filip and Anna for their work on the project.
Big thanks to Vicente from the Sendlane team for his help and guidance.



We are BB Agency
Digital agency building amazing SaaS websites for inspiring brands. Offering full process from branding to launch. Through challenging core assumptions, we shape the products and services that improve the lives of thousands every single day.

Check us out at

Give BB Agency a follow below:
Behance / Instagram / Facebook / Linkedin

Balkan Brothers
We are a partner for digital evolution

More by Balkan Brothers

View profile