Roundhouse Roast v1

Finally, a project that legitimately warrants the "hipster treatment!"

Here's the initial brand concept for a blend which local roasters Las Chicas Del Café have created to celebrate rtraction's upcoming move into the new space (http://londonroundhouse.com).

I'm still debating the merits of keeping it dead simple vs dressing it up to reference the kind of battered old coffee tins found in antique stores...

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Posted on Jun 6, 2014

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