C1 Marketing Group Logo

3 Attachments

Final Mark and guide for C1 Marketing Group pending approval. A sports and entertainment start-up company that specializes in PR and marketing for athletes and individuals. Mostly ProBowl NFL players at the moment. Their original temporary logo was set in Bank Gothic so I wanted to find a solution that had the same kind of angularity with a refined and professional personality, setting it apart from other companies in the same market.

Exploration and research lead me to Stratum 1. I love the bold angles of the lowercase counters and ascenders. Making it a wonderful choice for the wordmark and headline typeface in the typographic system that will roll out with his website, print materials and slide deck. I let the structure of the letter determine the grid for the mark. Pairing with Lato for body text. Excited for what's to come and bringing it all to life.

keyboard shortcuts: L or F like Z toggle zoom post comment