Final Mark and guide for C1 Marketing Group pending approval. A sports and entertainment start-up company that specializes in PR and marketing for athletes and individuals. Mostly ProBowl NFL players at the moment. Their original temporary logo was set in Bank Gothic so I wanted to find a solution that had the same kind of angularity with a refined and professional personality, setting it apart from other companies in the same market.
Exploration and research lead me to Stratum 1. I love the bold angles of the lowercase counters and ascenders. Making it a wonderful choice for the wordmark and headline typeface in the typographic system that will roll out with his website, print materials and slide deck. I let the structure of the letter determine the grid for the mark. Pairing with Lato for body text. Excited for what's to come and bringing it all to life.
L or F like
Z toggle zoom
Show and tell for designers
What are you working on? Dribbble is a community of designers sharing screenshots of their work, process, and projects.
Copyright © 2009–2016 Dribbble LLC. All screenshots © their respective owners. Shipped from Salem, Mass. USA.