LPAlpha Brand Guide

LPAlpha Brand Guide

LPAlpha is a pre-seed startup in the financial space seeking to provide a niche tool for investors with multiple portfolios.

After leading the LPAlpha team through a virtual branding sprint, I created this brand guide highlighting the final top values, user personas, core offerings, competitive landscape positioning, brand personality traits, and important insights for next steps. Branding sprints provide clarity and direction for companies large and small. This brand guide will lead us into the next phase - creating a UI style guide, brand voice, and marketing strategy.

LPAlpha is a FinTech startup based in Austin, TX providing a Track Record Analyzer Tool.

Chances are your company could benefit from a branding sprint! Let's chat about the future of your product.