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Since its founding in 1989, Patrón has had a tremendous impact on the category, changing the way tequila is distilled and enjoyed forever. Its extensive knowledge and expertise are the gold standard in the industry for producing genuinely unique spirits.
Academia Patrón is a digital classroom that guides every level of study from mixologists to the casual connoisseur on their road to becoming an expert in the art of tequila.
See how we created a new digital home for Academia Patrón to connect with the public, encouraging access to the deep wealth of knowledge and information contained within the platform’s digital textbook.