Branding - Hero (Time Lapse Video)
A few months ago I was able to work on an amazingly fun project—the rebrand of PlascoTrac. From name to apps, we were able to redesign everything. We started the process with over 60 names that were widdled down to four—we took those 4 names and explored brands for each of them, including different voice, visual styles, and themes. After the client selected Hero, we built out the brand book and went off to the races on other things, such as the web app & phonegap app.
I recorded my screen nearly the whole time I worked on different explorations the brand book, and put together a timelapse of the process here. It was an awesome project and I can't wait until the next.