Westin - Let's Rise

Digitas hired us to make a film for their campaign for Westin to highlight their wellness program. We went for an illustrative approach rather than live action or CG.

So there’s lots of old-school craft here with the cel animation. We worked particularly hard on the transitions and keeping the film flowing nicely between shots.

You can watch the animation here:
https://hocuspocus.studio/westin/