I thought I'd showcase some of my actual presentations for once on how I present my logo concepts to clients. I typically start with a rationale represented by some quick icons (middle slide), and visually show how each of these attributes relate to the logo. Then I go into scalability tests, how it looks on different backgrounds, color schemes, and typography depending on what they're working on me with.

How do you like to present logos?

Kevin Craft
I work with brands to create inspiring logo design systems.

More by Kevin Craft

View profile