Gender neutral Chess Packaging Design
Over the years, gender neutrality has become more and more accepted especially with Gen-Z. However,
current chess packaging designs perpetuate gender stereotypes - something I wanted to change.
I analysed the gendered visual culture and how marketing and branding are done for men and women. My aim was to do the opposite and to create genderless design that would be still attractive to females without obvious pro-female appearance.
branding
chess
chessboard
design
dimension
female
gender neutral
graphic
graphic design
layout design
logo design
mockup
packaging
photoshop
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Posted on
May 6, 2021
More by Paulina Starikovaite View profile
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