Humber River Hospital

Humber’s new look had to be as progressive as the leading-edge hospital it represents. The logo had to include a blue H, like the original. Since that’s used to identify all hospitals, it wasn’t ownable. So we added a plus symbol, a traditional first aid icon and a representation of how Humber’s innovation is above average. Using a grid, we aligned the plus symbol and the H with a small overlap to merge the H and Plus into one balanced icon. The Plus is in a light blue to give it a gentle glow.