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A new day and a new branding from Habitat. Argent is the brand of a young and ambitious lawyer from England. This brand is anything but standard corporate style, as this was the first requirement of our client, who is actually one of a few lawyers who do not wear suits.
We designed a logo that radiated accuracy, confidence, and flexibility (especially shown in the letter “R”). Argent is not a conventional lawyer, he advocates justice as all his life he has been fighting stereotypes and racism. His motto “Justice and judgment lie often a world apart” has become the main theme among the team while working on this project. Of course, it is especially relevant in the times of Black lives matter movement of 2020-2021.
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