We worked with TRU Colors on their inaugural beer: TRU Light. Our goal was to carefully balance a design that was unique and also resonated with mainstream audiences. We put their logo at the forefront to drive brand awareness and utilized an own-able layout that can build proprietorship over time.

TRU Colors is ready to compete with America’s most popular beers.

https://focuslab.agency/work/tru-colors

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Posted on May 4, 2021

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