As you know I really like this project and I think that logo in some way must follow the form of the whole project. Over the weekend I was thinking something on this topic and came to this idea.
How complete series of photos you represent over Instagram platform I think that is square ratio logical response for logo (Pantone chips use the same form). Enclosing shape supports that ratio and adds grid which we can see in every photo of this project. With camera lens in the middle I want to emphasize that this is primarily a photographic project. Pantone swatches around lens show all the beauty of the colors that we encounter on a daily basis.
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