MoneySuperMarket logo

Collaborative piece of work to update the brand identity of One of the pitfalls of the previous logo was the length of the name, meaning it was difficult to scale to smaller sizes without loosing its integrity.

By evolving the logo from its familiar style but breaking it down into three separate words (exec decision to break 'supermarket') we were able to produced a clear stacked design that transferred well onto TV and digital placements.

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