This concept is based around the fact that every user is different, therefore each user will require a different sport. The campaign is called ‘Find Your Fit’ which plays on the word ‘Fit’ in two senses, gettingphysically fit and fitting in. The first feature of the app asks the user to answer seven simple questions and your perfect sport will be calculated. Each question is very personal to the users lifestyle, such as whether they have children, where they live etc. It shows the location of the closest facility to play that sport. The second feature of the app allows users to search for other users that enjoy the same sport as them. When you add friends, it will automatically add them on facebook. The app also provides a map search facility and top tips to help users understand fitness in a healthy manner. This campaign is targeted at bringing small communities and families together through the joy of exercise through sport.
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