This innovative "V" shaped logo is created for Viber Media. Its identity was designed having the Wi-Fi icon and a telephone handset in mind, both of them implying a connection. The top part of the brand mark symbolizes a telephone handset, which, even though retro in itself, has become an acknowledged icon used to depict the action of calling and messaging - simply put, communicating. The overall Wi-Fi symbol refers to being able to use the application through the internet connection, freely.
The brand mark was carefully and attentively crafted using the Golden Ratio along with a minimalistic approach, resulting in a new identity that is straightforward, memorable and iconic. Such an identity will be effective in various applications and will become recongnizable trademark worldwide.
The new Viber Brand Identity is an independent project initiated to showcase my ability as well as my passion for simplicity and geometry.
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