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Travel Counsellors specialise in the creation of high-end travel itineraries, tailor-made holidays and escorted tours for the affluent and adventurous traveller.
Looking to enhance their print communications we where asked to create heavyweight brochure which would devise a new and inspiring editorial format for their marketing.
The brief was to create an inspiring yet subtle piece of marketing that carried through their brand values and created a more compelling showcase for their products. We did this by using bold full-bleed photography which showed some of the unique experiences Travel Counsellors create for their customers.
Using content produced by their in-house specialists and photography sent in from customers, the final outcome reflected the brand and their values of personal and care.
The magazine is a quarterly project produced to reflect each season. It reads like an 'off-the-shelf' consumer publication and pitches as a high-end luxury travel experience brochure.