Liquid Mechanics Brewing Co. Trademark

The name Liquid Mechanics is a play on the physics term "fluid mechanics" – the study of fluids and the forces on them. The brewery was founded by three former pharmaceutical professionals whose interests also include cycling and hot rod restoration. This ID unites all of those passions into one. The red white and blue stripes imply award-winning beer, vintage racing (car or bicycle), and the process of heating and cooling liquid to create beer.

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