This print ad (detail) promoting single phone plans for a small—but scrappy—wireless carrier isn't groundbreaking; I just get a kick out of the fact that a "faceswap" image worked for this concept. The ad almost made it through the approval process without client noticing the faces of the family is of the same guy—until just before publishing. Luckily we had a savvy marketing director willing to go to bat for us.
[Agency: MLB Creative; CD: Beth Mock LeBlanc]
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Almost Sold Out: Hang Time Workshops with Jon Contino, Danielle Evans, and MDS.
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