Politicology Brand Identity and Art Direction

When I was approached for the Politicology branding, I didn't know where to start to convey so much substance in such a simple mark while avoiding all the clichés.

How would I show / explain what our global politics is to aliens? I distilled this into a marriage of diverse typography flowing through this maze we're all just trying to figure out. This brand attempts breaks all the classic design "rules" for all the right reasons... to represent so much more.

I really enjoyed being involved in the entire process of this project from the Branding, Art Direction, Web Design and Development. Enjoy the Podcast.